After watching one too many episodes of the TV show American Greed, where unsuspecting people got bilked out of their life savings by unscrupulous advisors, I knew I had to do something to protect people from those who prey on the less financially sophisticated. This was the birth of AdvisorFit, a free online questions and analysis tool that helps you evaluate financial advisors so you can find the best fit for your needs. How do we do this?

  1. We ask the tough questions. We have created what we believe to be the most comprehensive and thorough financial advisor questionnaire around. Basically, we ask all the questions – even the tough ones. What we found is that most people evaluating an advisor don’t know the right questions to ask – or at least all of the right questions to ask. Our questionnaire takes the guesswork out of knowing which questions to ask.
  2. We help you analyze the answers. Asking the right questions won’t help you find the right financial advisor if you aren’t sure how to interpret the answers. The financial field is filled with so much jargon and wishy-washy language that it is difficult for even the experts to understand. We will help you identify red flags and help you understand the advisor’s answers better so you can make an informed decision.

The process is very simple. You complete a short form where you answer a couple of questions and enter the email address of the advisor you want to evaluate. The advisor is notified by email that you are interested in having them complete the questionnaire. Once they complete the questionnaire you receive an email with their completed questionnaire and our automated analysis. If you like what you see, you can continue to evaluate the advisor by doing a background check, a regulatory check, calling references, etc. If you don’t like what you see in the questionnaire, find another advisor and have her complete the questionnaire. Continue this process until you find the right fit for you.

Meet the Founder of AdvisorFit


Robert Pagliarini, PhD, CFP, EA

President of Pacifica Wealth Advisors
Robert is a CFP practitioner and IRS Enrolled Agent who holds a PhD in retirement and financial planning. Robert is an Irvine financial planner and president of Pacifica Wealth Advisors – a preeminent financial planning and wealth management firm serving affluent investors and sudden wealth recipients.

Robert is known nationally for advising clients who receive a windfall from the lottery, divorce, inheritance, sports/entertainment contract, business sale, and lawsuit. He is a #1 bestselling personal finance author and Forbes columnist.


Complete a short form with your basic information, and include a name & email address of the financial advisor you had in mind.


The financial advisor you are evaluating is notified you are interested and is invited to complete a comprehensive online questionnaire.


The completed questionnaire is sent back to you with our automated analysis of the advisor’s answers. Then, you can decide if the financial advisor is the right fit for you!

AdvisorFit takes the guesswork out of screening potential financial advisors.

Our process is simple and free.